helbet Privacy Policy

Section 1

Data We Collect

helbet collects personal data that is necessary for the safe, compliant, and effective delivery of our online gaming and sports betting services. We collect data through three primary routes: information you provide directly when registering or transacting, data generated automatically when you use the platform, and information we receive from trusted third-party partners such as payment processors and identity verification services.

We are committed to the principle of data minimisation — we do not collect personal data beyond what is genuinely required for the purpose stated. The table below summarises the categories of personal data helbet collects and the source of each category.

Data We Do Not Collect

helbet does not collect sensitive personal data relating to racial or ethnic origin, political opinions, religious beliefs, trade union membership, genetic data, biometric data (other than where required for identity verification in accordance with applicable law), or data concerning health conditions unless specifically relevant to a responsible gaming assessment requested by the player themselves.

Section 2

How We Use Your Data

helbet processes your personal data only for lawful, specified, and legitimate purposes. We rely on one or more of the following legal bases when processing personal data: performance of a contract (your helbet account agreement), compliance with a legal obligation, protection of our legitimate business interests, and — where required — your explicit consent.

• Account Management: To create, maintain, verify, and administer your helbet account, including processing deposits and withdrawals in Bangladeshi Taka (৳) via bKash, Nagad, Rocket, Upay, and partner banks.
• Identity Verification (KYC): To verify your identity and age in accordance with our legal obligations and anti-money laundering (AML) requirements. This includes processing identity documents and cross-referencing data with trusted verification service providers.
• Service Delivery: To provide access to all helbet platform features, including cricket betting, live casino games from providers such as Evolution Gaming and Ezugi, slots from Pragmatic Play and NetEnt, and crash games including Spribe titles.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent transactions, account manipulation, bonus abuse, money laundering, and other prohibited activities that could harm the platform or its registered players.
• Responsible Gaming: To monitor gaming behaviour and identify patterns that may indicate problematic gambling. helbet may use your gaming activity data to enforce deposit limits, session restrictions, or self-exclusion in accordance with our Responsible Gaming policy.
• Customer Support: To respond to your support requests, resolve disputes, and maintain a record of communications for quality assurance and compliance purposes.
• Marketing Communications: Where you have given explicit consent, to send you promotional offers, bonus notifications, and platform updates via email or in-platform messaging. You may withdraw consent for marketing communications at any time via your Account Settings.
• Legal Compliance: To comply with applicable laws, regulatory obligations, court orders, and requests from law enforcement or regulatory authorities where helbet is legally required to disclose personal data.
• Platform Improvement: To analyse aggregated, anonymised usage data for the purpose of improving platform performance, user experience, and the range of services available to helbet players.

Section 3

Data Sharing & Third Parties

helbet does not sell, rent, or commercially disclose your personal data to any third party for their own marketing or commercial purposes. Personal data is shared with carefully selected third parties only where necessary to deliver the helbet service, comply with legal obligations, or protect the legitimate interests of helbet and its players.

Categories of Third Parties We Share Data With

• Payment Processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, and other payment partners receive the minimum financial data necessary to process your deposits and withdrawals. These parties are bound by their own data protection obligations.
• Identity Verification Providers: helbet works with regulated KYC and AML service providers to verify player identities. These providers may process copies of your identity documents under strict contractual data protection terms.
• Game Content Providers: Third-party game studios including Pragmatic Play, Evolution Gaming, Spribe, Ezugi, Microgaming, and NetEnt may receive session identifiers and game-play data necessary to deliver their games within the helbet platform. These providers do not receive your full identity profile.
• IT and Infrastructure Providers: Cloud hosting, data storage, and cybersecurity partners may have access to encrypted data as part of platform operations. All such providers are bound by data processing agreements that restrict their use of your data.
• Regulatory and Law Enforcement Authorities: helbet may be required by law, court order, or regulatory instruction to disclose personal data to relevant authorities. In such cases, helbet will disclose only the minimum data required to fulfil the legal obligation.
• Fraud Prevention and AML Networks: helbet participates in industry fraud prevention initiatives and may share anonymised or flagged data with recognised AML monitoring networks where required by our compliance obligations.

Section 4

Cookies & Tracking

helbet uses cookies and similar tracking technologies to operate the platform, remember your preferences, analyse usage patterns, and deliver a consistent experience across your sessions. A cookie is a small text file placed on your device by the helbet web server when you visit helbet.net. Cookies do not contain executable code and cannot carry viruses or malware.

Types of Cookies Used by helbet

• Strictly Necessary Cookies: These cookies are essential for the helbet platform to function. They enable core features such as session authentication, account login state, security token management, and game session continuity. These cookies cannot be disabled without significantly impairing platform functionality.
• Performance and Analytics Cookies: helbet uses analytics cookies to collect aggregated, anonymised data about how players navigate the platform. This data helps us identify pages with high drop-off rates, optimise loading performance, and improve the overall user experience for Bangladesh players.
• Functionality Cookies: These cookies remember your platform preferences, such as language settings, preferred payment method, and display options, so that you do not need to re-enter them on each visit.
• Responsible Gaming Cookies: helbet uses session cookies to track active gambling session duration and to surface responsible gaming reminders at appropriate intervals, in accordance with our duty of care to all registered players.

Managing Your Cookie Preferences

You can manage or disable non-essential cookies through your browser settings at any time. Please note that disabling strictly necessary cookies will impair your ability to log in and use the helbet platform. Clearing cookies may also log you out of your current session. For detailed instructions on managing cookies in your specific browser, refer to your browser's help documentation.

helbet does not use advertising or retargeting cookies to track your activity across external websites. Our cookie usage is confined to the helbet.net domain and the delivery of helbet's own services.

Section 5

Data Retention

helbet retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. The following retention periods apply as general guidelines. Specific retention requirements may be extended where a legal hold, regulatory investigation, or active dispute requires data to be preserved for a longer period.

Once personal data has reached the end of its applicable retention period, helbet will securely delete or anonymise it so that it can no longer be linked to any individual player. Where anonymisation is applied, the resulting aggregated data may be retained indefinitely for statistical and platform improvement purposes.

Section 6

Your Privacy Rights

As a registered helbet player, you hold a number of rights in relation to the personal data we hold about you. helbet is committed to honouring these rights in a timely and transparent manner. To exercise any of the rights listed below, contact the helbet privacy team at [email protected] or via in-platform live chat. helbet will respond to verified requests within 30 days.

Section 7

Data Security Measures

helbet implements a comprehensive, multi-layered security framework to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our security practices are reviewed regularly and updated in line with evolving industry standards and the specific threat landscape facing online gaming platforms operating in the Bangladesh market.

• Encryption in Transit: All data exchanged between your device and helbet's servers is encrypted using TLS 1.3 with 256-bit AES encryption. This ensures that your login credentials, financial data, and personal information cannot be intercepted during transmission.
• Encryption at Rest: Personal data stored on helbet's servers is encrypted at rest using AES-256 encryption. Encryption keys are managed through a dedicated key management system with strict access controls.
• Access Controls: Access to player personal data within helbet's organisation is restricted on a strict need-to-know basis. All staff with access to personal data are subject to background screening, confidentiality obligations, and regular data protection training.
• Two-Factor Authentication: helbet supports optional two-factor authentication (2FA) for player accounts, providing an additional layer of protection against unauthorised login attempts. Players are encouraged to enable 2FA via their Account Security Settings.
• Penetration Testing and Security Audits: helbet engages independent cybersecurity specialists to conduct regular penetration testing and security audits of the platform's infrastructure. Identified vulnerabilities are remediated in accordance with a risk-based prioritisation framework.
• Incident Response: helbet maintains a documented data breach response procedure. In the event of a personal data breach that poses a risk to player rights, helbet will notify affected players and relevant authorities within the timeframes required by applicable law.
• Fraud Monitoring: helbet's security team monitors platform activity 24/7 for signs of account compromise, suspicious login patterns, and fraudulent transactions. Accounts flagged as potentially compromised will be temporarily suspended pending verification with the account holder.

Section 8

Contact Our Privacy Team

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have a concern about how helbet has handled your personal data, please contact the helbet Privacy Team using any of the following channels. All privacy enquiries are treated with strict confidentiality and are handled by trained data protection personnel.

• Email: Send your privacy request or query to [email protected] with the subject line "Privacy Request — [Your Full Name]". helbet will acknowledge your request within 48 hours and provide a substantive response within 30 days.
• In-Platform Live Chat: Registered players may submit privacy requests directly via the helbet in-platform live chat, available 24/7 between 00:00 and 23:59 BST (UTC+6). Please clearly state that your enquiry relates to a data privacy request.
• Response Timeframe: helbet is committed to responding to all verified privacy requests within 30 calendar days. Complex requests (such as large Subject Access Requests) may, in exceptional circumstances, require up to 60 days. helbet will notify you if an extension is required.
• Identity Verification: For the security of all players, helbet will require identity verification before processing any data access, rectification, erasure, or portability request. This is to ensure that personal data is never disclosed to an unauthorised party.